Google Ads & Performance Max.
Harvesting High-Intent Demand.
Do not let broad-match keywords bleed your marketing budget on unqualified clicks. We engineer surgical Alpha/Beta search clusters, Performance Max asset groups, and offline CRM conversion ingestion that converts high-intent searches into closed Rand revenue.
Scope & Deliverables Specification
Every PPC campaign is governed by strict negative keyword exclusion matrices, offline CRM feedback loops, and margin-focused bidding.
| Deliverable | Technical Scope & Execution Specs | Timeline / Cadence | Commercial Outcome / SLA |
|---|---|---|---|
| High-Intent Alpha/Beta Search Clusters Search PPC | Single Keyword Ad Groups (SKAGs) and high-intent theme clusters. Strict exact match harvesting with phrase-match discovery pools and automated bid multipliers. | Days 1 – 4 Architecture | ✓ > 80% Top Impression Share |
| Performance Max (PMax) Asset Optimization Multi-Channel | Bespoke asset group segmentation, high-value first-party customer audience signals, custom image ratios, and script-based negative brand exclusions to prevent cannibalization. | Weekly Asset Refresh | ✓ Zero Branded Ad Cannibalization |
| Negative Keyword Defense Matrix Waste Elimination | Curated negative keyword database (2,500+ exclusions) implemented across account, campaign, and ad group levels. Daily search terms report audits to eliminate zero-intent queries. | Daily Query Audit | ✓ 100% Budget Intended for Buyers |
| Offline Conversion Import (OCI) & CRM Sync CRM Attribution | Direct integration linking Google Click IDs (GCLID) to your CRM (HubSpot, Salesforce, Zoho). Bids directly optimize for verified sales contracts rather than superficial lead form fills. | Days 3 – 7 Integration | ✓ Bidding on Closed Revenue |
| Merchant Center & Shopping Feed Engineering eCommerce Feed | Supplemental feed attribute enrichment (optimized titles, product types, and Custom Labels 0–4 for margin-based bidding). Elimination of disapproved items. | Bi-Weekly Feed Maintenance | ✓ Higher Quality Score & Lower CPC |
Typical Agency Waste vs. Zaki SMMA Precision
See how standard agencies burn PPC budgets and how our engineering framework preserves margins.
The Broad Match Money Pit
- Relies on unconstrained broad-match keywords without rigorous negative exclusion lists, burning spend on irrelevant search traffic.
- Permits Performance Max to bid heavily on your brand terms, claiming fake 10x ROAS from buyers who already knew your name.
- Optimizes solely for cost-per-lead (CPL), filling your CRM with unqualified spam inquiries that your sales reps cannot close.
- Leaves campaigns running without weekly search query audits, ignoring changes in search intent.
Surgical Intent Harvesting
- High-intent exact and phrase match structures protected by 2,500+ negative keywords, guaranteeing zero budget waste.
- Branded keyword exclusions configured on Performance Max, forcing Google to acquire genuine net-new customers.
- Offline Conversion Import (OCI) streaming closed sales data back into Smart Bidding models to target high-ticket buyers.
- Daily search term audits, automated bid adjustments, and transparent margin-based reporting.
Featured Case: Commercial Enterprise Logistics
How we restructured Google Ads to generate high-intent commercial accounts and decrease acquisition cost.
Google Ads & PPC Inquiries
Key questions enterprise founders ask before transitioning their Google Ads management.
How do you prevent Google's Smart Bidding from bidding on our own brand name?
We apply strict Brand Exclusion lists to all Performance Max asset groups and non-brand search campaigns. If branded defense is required, we isolate it into a dedicated, low-budget manual CPC campaign so it never inflates prospecting ROAS metrics.
What is the benefit of Offline Conversion Import (OCI)?
Most agencies optimize for form submissions, which often delivers spam. By syncing your CRM with Google Ads via GCLID, Google's machine learning trains on actual closed revenue, automatically targeting high-value corporate decision makers.
How do you manage negative keywords to prevent wasted spend?
We deploy our proprietary 2,500+ South African negative keyword master list on day one (excluding job seekers, freebie hunters, and informational student queries). We then audit real-time search term queries daily to continually block waste.
What is the setup and migration timeline for existing accounts?
Our Google Ads onboarding SLA is 5 business days. This includes a forensic audit of historical search query data, reconstruction of campaign architecture, Enhanced Conversions verification, and deployment of new ad assets.
Claim Your 48-Hour Google Ads Audit
We will inspect your search terms report, identify wasted ad spend, and benchmark your impression share against direct competitors.
Tired of paying for clicks that never convert? Let's conduct a technical breakdown of your Google Ads search terms report.
Direct Strategy Desk
Audit Turnaround
Delivered within 48 hours of read-only account access