Specialized Marketing Engineering.
Engineered for Measurable Rand Revenue.
We do not sell generic agency retainers or fluffy creative concepts. Every practice within Zaki SMMA operates under rigorous technical specifications, verified attribution pipelines, and strict commercial SLAs designed for mid-market and enterprise South African founders.
Six Disciplines. One Unified Revenue Machine.
Select an individual practice to inspect detailed execution protocols, creative iteration matrices, and technical SLAs.
Meta Ads (Facebook & Instagram)
Algorithmic customer acquisition using Advantage+ shopping campaigns, CAPI server-side event tracking, and weekly 3x3 creative testing labs.
- Server-Side Conversions API (CAPI) Integration
- 3x3 Multivariate Creative Testing Matrix (9 Permutations/wk)
- Graduated CBO Budget Scaling Protocol
Google Ads & Performance Max
Direct-intent keyword capture, Single Keyword Ad Groups (SKAGs), automated negative search query filtering, and offline CRM conversion attribution.
- 2,500+ Curated Negative Keyword Exclusion Lists
- Performance Max (PMax) Asset Group Optimization
- Offline Conversion Import (OCI) CRM Revenue Tracking
Search Engine Optimization (SEO)
Topical authority cluster engineering, structured JSON-LD data architecture, sub-800ms Core Web Vitals, and South African digital PR link acquisitions.
- Entity-Based Semantic Information Architecture
- Local 3-Pack Google Business Profile Optimization
- Technical Crawl Budget & Sub-800ms TTFB Optimization
Social Media & Brand Management
Curated luxury aesthetics, 9-grid visual storytelling, white-glove community moderation, and high-converting inbound DM lead routing pipelines.
- Editorial Brand Identity Styleguide & Color Grading
- < 15-Minute VIP Inbound DM Triage SLA
- Vetted South African Tastemaker & Creator Collabs
High-Converting Web Development
Sub-second page speeds, 98+ Google Lighthouse scores, friction-free checkout funnels, and enterprise analytics stacks built without heavy CMS bloat.
- Sub-800ms LCP & 98+ Google Lighthouse Benchmark
- 1-Click Checkout & Psychological Friction Removal
- Full First-Party Server Analytics & CAPI DataLayer
Short-Form Video Production
Direct-response short-form video engineered for TikTok, Reels, and Shorts. 0.8-second hook architecture, 4K cinema gear, and multivariate testing.
- 0.8-Second Thumb-Stopping Hook Formula Matrix
- Studio 4K Cinema Gear + Authentic South African UGC
- 3x3x3 Multivariate Creative Sprints (27 Variants/mo)
Master Scope & Deliverables Breakdown
Cross-discipline comparison of tech stacks, delivery cadences, and business outcome benchmarks.
| Specialized Practice | Core Technical Scope & Tooling Stack | Cadence & Timeline | Commercial SLA / Target |
|---|---|---|---|
| Meta Ads (FB & IG) Paid Social | Full-funnel Advantage+ campaign structures, dynamic catalog feeds, first-party Conversions API (CAPI) via server webhooks, 3x3 weekly creative lab testing. | 7 Days to Launch; Weekly Creative Sprints | ✓ 4.0x - 7.5x Target ROAS |
| Google Ads & PPC Paid Search | High-intent search clusters (SKAGs), Performance Max audience signal configuration, 2,500+ negative query rules, and Offline Conversion Imports (OCI). | 5 Days to Deployment; Daily Bid Tuning | ✓ > 80% Top Impression Share |
| Search Engine Optimization Organic Search | JSON-LD schema graph, crawl budget optimization, programmatic topic silos, Core Web Vitals TTFB < 800ms, and South African Tier-1 digital PR placements. | 30-Day Foundation Sprint; Ongoing Moats | ✓ Top 3 Commercial Keyword Ranks |
| Social Media Management Brand Authority | 9-grid visual curation, custom color LUT grading, carousel master templates, weekly video content calendars, and inbound VIP DM routing triage. | Weekly Batch Approval; Continuous Care | ✓ < 15 Min DM Lead Triage SLA |
| Web Design & Development Conversion Engineering | Bespoke vanilla HTML5/CSS3/JS or modern headless builds, 1-click checkout flows, WCAG 2.1 accessibility, and sub-second page load times. | 14 to 21 Business Days Build Cycle | ✓ 98+ Lighthouse & +40% Conv Lift |
| Short-Form Video Production Creative Velocity | Direct-response 0.8s hook scripts, 4K Sony cinema camera capture, professional lighting, sound design, kinetic typography, and 3x3x3 multivariate matrices. | 48-Hour Script-to-Render Turnaround | ✓ > 42% 3-Sec Thumb-Stop Rate |
How Multi-Channel Architecture Multiplies Revenue
Individual channels produce incremental gains. Synchronized multi-channel architecture creates compounding market dominance.
Telemetry & Audit
We audit your tracking architecture, CAPI setup, ad account unit economics, and Core Web Vitals to plug budget leaks before spending a single Rand.
Infrastructure Build
We construct your high-speed landing pages, server-side attribution pipelines, and 3x3 creative asset libraries with zero template bloat.
Algorithmic Scaling
We launch multi-channel campaigns across Meta and Google, deploying graduated budget surcharges and rapid-fire creative pruning every 72 hours.
Compounding Moats
Technical SEO authority, organic social community loyalty, and customer lifetime value optimizations solidify your dominant market position.
Schedule an Executive Growth Audit
Connect directly with Mr. Zaki to dissect your acquisition unit economics and identify high-leverage growth opportunities.
No junior account managers or generic slide decks. You work directly with senior marketing engineers who have deployed R85M+ in paid ad spend.
Direct Strategy Desk
Audit Turnaround
Comprehensive report delivered within 48 business hours